Digital Marketing In Nutshell
Introduction To Digital Marketing
Digital marketing is any form of marketing products or services, which involves electronic devices.
Digital marketing can be done both online and offline.
And both the kinds are important.
Why Does Digital Marketing Matter?Remember Billboards?
Its impact is decreasing day by day and by 2020 it will completely dead. At present 11% of all drivers are on the phone one way or another (texting or calling), at any given moment during daylight hours, how can we think billboards have a future? The share of people spending more time using electronic devices is only going up from here. With People spending 11+ hours on electronic devices every single day, there’s not much left until we spend ALL our time in the digital world.
Offline marketing has its place as well.
Groups of digital marketing
The 2 big groups of digital marketing are online and offline.
The 7 big categories of online marketing are:
Search Engine Optimization (SEO) Search Engine Marketing (SEM) Content Marketing Social Media Marketing (SMM) Pay-Per-Click Advertising (PPC) Affiliate Marketing Email Marketing
The 4 categories of offline marketing are: