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Friday, January 12, 2018
|An overview of digital marketing strategy|
To get started with Search Engine Marketing, one should know basic elements that cause listing and ranking of our sites in search engines. These are Search Engine Optimization (SEO), Social Media Optimization (SMO) and Pay Per Click (PPC) or AdWords.
Pay Per Click includes ads on Google, Yahoo and Bing. Google AdWords is most famous PPC service in which advertiser is charged for each ad clicked. PPC is an easy and instant source to generate huge web search traffic. However, it is becoming more costly and competitive day by day due to high traffic on the web. Thus, one should choose it wisely after analyzing budget and targeting specific market segment.
Another element that can never be ignored in digital marketing is Search Engine Optimization, which is a natural or organic approach to making a site the most preferable for search engines. Search engines regularly monitor the site for its honesty, good content, clear navigation, and right information.
|SEO is all about getting free visitors from search engines|
When a site is optimized perfectly, search engines smartly match the keywords from the site relevant to the original search made and display the site name on the first page of search engines. Thus, SEO is the permanent solution to list a site on the first page.
Social Media Optimization adds fuel to link building and free branding. Sites that people follow get shared within social networks and create thousands of links. Search engines hold a good record of internal links and give more preference to sites with high-value, high-relevance links.
Digital Marketing In Nutshell
Introduction To Digital Marketing
Why Does Digital Marketing Matter?Remember Billboards?
Its impact is decreasing day by day and by 2020 it will completely dead. At present 11% of all drivers are on the phone one way or another (texting or calling), at any given moment during daylight hours, how can we think billboards have a future? The share of people spending more time using electronic devices is only going up from here. With People spending 11+ hours on electronic devices every single day, there’s not much left until we spend ALL our time in the digital world.
Offline marketing has its place as well.
Groups of digital marketing
The 2 big groups of digital marketing are online and offline.
The 7 big categories of online marketing are:
Search Engine Optimization (SEO) Search Engine Marketing (SEM) Content Marketing Social Media Marketing (SMM) Pay-Per-Click Advertising (PPC) Affiliate Marketing Email Marketing
The 4 categories of offline marketing are:
Enhanced Offline MarketingElectronic Billboards Digital Product Demos Digital Product Samples Radio Marketing
Radio CommercialsShow Sponsorship TV Marketing
TV CommercialsTele-shopping Super Bowl Commercials
Phone MarketingCold Calling Text Message Marketing (giveaways, coupons, loyalty programs) QR Codes Do you promote your brand online? Share your thoughts in the comment box below.
Making money with Facebook is just another method of the million of methods on the internet to make money online. I will try to explain this method in an easy way so even a newbie on Facebook can start making money from day one. This method does not require a single penny investment. It just requires you to be aware, quick and use common sense. Anybody can start it and can see results instantly. You can scale up this method just by working an hour daily.
I will go step by step so you don’t miss anything and understand it completely.
These methods revolve around selling products on Facebook groups without spending even a dime. But how to identify such groups and start making money on these Facebook groups?
So here we go, step by step money making methods for Facebook
Choose a product to sell. It can be your product if you are a businessman or if you are a student or into a job and do not have your own product then you can hand pick a few products online and start selling it right now.
Effective sources to choose products to promote and sell on a Facebook group and page
Sell Affiliate Products- You must be surfing and buying things on merchant sites like Amazon, E-bay, Flipkart, Snapdeal etc. But only Internet Marketers know how to make money with these e-commerce websites just by using their basic knowledge in digital marketing. Here I will share how anyone even without any previous internet marketing experience can earn a lot of money just by working a few hours daily.
Almost all e-commerce sites have a program called affiliate program. They use this program to sell their products through the affiliates. Under this program, anyone who is going to sell their products will get paid a handful commission on every purchase from these e-commerce sites. You can easily join any affiliate program and become an affiliate marketer. The best one is Amazon. Yon can join it here. However, you can go with your own speed and join more affiliate programs. It is up to you to work hard and scale it up.
When you will apply for an affiliate program, most of them will ask a website link from you. This is to check how you will get traffic to sell products. If you own a website you will be approved but in case you don’t own a website then just put a link of any of your Facebook page. If you don’t have a page just put www.facebook.com or www.twitter.com and fill all other details. You will be approved and instantly get the affiliate link to various products to promote and sell online. However, you only get verified and paid once you make your first sale. So don’t wait for making your first sale. Use the following method I am going to share now.
|click to view larger image: Amazon affiliate approval message|
There are millions of products on Amazon to choose from. Choose a product of your interest and get your affiliate link that you will promote on the Facebook group and page.
|click to view larger image: Get started window -here you choose product to promote|
You might already have a group related to your niche. However, it works best when you post on multiple groups. You don’t need to own all groups but you must be a member of these groups to post on. You can search for such groups in Facebook and also in Google by searching for buy and sell group, resell group, buy and sell used/refurbished products group, etc.
Do read terms and conditions of groups before putting your affiliate link. Some groups don’t allow to it. In this case, you have to act creatively. In this case, post appealing banners that encourage other group members to ask you about the source where they can buy it. Now, you can easily put your link in the comment box or message them privately. Do watch other people posts and their comments. You can get an opportunity there also to promote your link. The more you try, easy it becomes. Go at your own pace but stay consistent.
|click to view larger image: Choose the type of FB page closely related to your product|
If you still confused what to sell, as a gift for you I am sharing few products which can convert easily for you. You can sell any product or service in relevant groups. To start with you can go with electronic devices, gadgets, and its accessories. Health related items like the supplements, medicines and tonics do sell easily. You can also sell your services in which you are excelling at. Like, if you're a good designer, you can sell high priced logos, video animations etc. If you are HR Recruiter you can pitch in various HR related groups about your expertise and get a handsome freelancing job. Believe me, there are plenty of people looking to buy your service. You just have to get in the right groups.
Try targeting groups related to your services and try targeting foreign customers because they pay high. Try posting as and when you are free and increase your activity in special days like festive seasons, black Friday, thank you day, valentine day and many other you can search it on Google.
Like any online method, this method also requires patience and consistency. You may not get your sales in first one or two days. It doesn’t mean this method doesn’t work. Keep trying, use other products, target other groups and rebuild a new strategy. It will surely work. It is a proven method and a lot of people are making money through this method.
If you are a businessman not using Facebook paid advertisement then you are probably losing a lot of money. With paid Advertise on Facebook, you can create brand awareness to promote products and make decent sales. For it, you create a business Facebook page and put links to all your product site page and special offers. Then just by spending few bucks you can boost your Facebook page related to services, offers, and products by targeting potential customers who are interested in your services.
Now Facebook is providing many calls to action depending upon the type of advertisement campaign's objective you choose while promoting your page. You can try different actions as per your need and requirement.
|click to view larger image: Choose the call to action closely related to your campaign objective|
Start # tagging your post related to services. Use only one tag per product to group similar tags in the same place.
Create events and call like-minded and interested people and share your new services launch and its features.
Put queries and ‘ask me anything’ sessions in your group to engage people. Engage people are easily converted into customers. Open discussion and respond one to one all queries raised during session or events.
Use the go live feature and promote your business by showing features, reviews, and new offers to attract potential customers.
#1 Facebook is giving certain topics more priority if a user is already spending time on similar content
That means if a user is surfing topics relate to education, he will get more relevant ads and posts related to education. Facebook also saves the search and surfing history of a user by storing cookies and uses it to display relevant topics as per the interest of the user. So as an advertiser, when you boost your business page or related post always make appealing and interesting content that encourages people to like and share your content.
#2 Facebook would like to show content of as many different sources as possible
That is Facebook doesn’t like spamming. It will boost your links when you put it for once or twice in a day. When you post a same link on a page more than twice, chances are Facebook will not display it in the newsfeed. So be at safer side by just putting single link per post per group per day or put an attractive poster and then put links in comments while responding to a user’s inquiry.
#3 Facebook loves to have as many different types of content as possible
That means Facebooks loves creativity but not spam. Present your ads in different variations keeping the optimum size. Use picture image more often than core text. As now Facebook is allowing the only image in a post to boost. Use text only in the description for the best results.
#4 Facebook is giving users the control over their timeline
It is not only Facebook but users also who hate spam. If you post same material repeatedly on a single group, people will start unfollowing your posts. Facebook keeps an eye on user experience what they like or promote. If people do not like your post then high chances are that Facebook will decrease visibility or even can delete it from the newsfeed. So always work for real humans. Facebook is just a tool which is now smart enough to smell people’s taste and interest.
These are the few best practices that you can use to promote and attain high conversions on Facebook.
Start implementing it right now and stay ahead in the neck to neck competition.
If you need any help in implementing these methods, feel free to contact me by leaving your message in comment box below or use the contact form.
Do share your experience, results or if you have any other effective method to make money with Facebook in the comment box below.
Remember movies Spider (2002), Spider-Man (2002) and its subsequent sequels and related comics series! These movies are the office-box blockbusters while comics are the best sellers. Key people responsible for such types of scripts had a strong instinct for the spider, which leads them to cast intuitively creative works. Similarly, we can learn from a spider to achieve our digital marketing goals, provided we act natural, follow our instinct and believe in our intuition. The natural habit, that spider follows to eat its prey, is analogous to digital marketing plans. Every entrepreneur should try to execute it.
Spider forecasts plans and attracts potential feed strategically
The way spider designs its entire web to attract various insects, sends very clear and effective message to its prospects that would get trapped and convert into prey. Spider devotes immense time and strategy in building the web that pulls other critters automatically.
Likewise, online businesses should also devote their maximum effort strategically to build a marketing plan, which sends effective and valuable information to a maximum number of people, who are most specifically fit. The website plays a vital role in sending complete information about the services and products to people who visit the website. Inside a website, keywords, Title Tag, Description Tag, Page Content and Link Building are the crucial factors to enable its presence on Search Engine Results Page. Email campaigns, search engine marketing (SEM) through search engine optimization (SEO), social media optimization (SMO) and pay per click (PPC) are the fastest and effective online marketing tools that are used to pull maximum traffic.
Spider has the ability to convert a maximum number of traps into prey
Spider’s silk is made up of biological materials that have the highest tensile strength and toughness yet are quite stretchy in nature. The spider weaves sticky and non-sticky silk and avoids getting tangled in its own net by walking on the sticky silk, but this sticky silk doesn’t allow the victim to escape anyway. More it tries to escape; more it is trapped in it. This creative web design is comprehensive and lucrative in nature as it converts a maximum number of trapped insects into prey for the spider.
Following the same plan, businesses should mold their websites like a spider web. It will entice and compel maximum numbers of newcomers to visit the website again and again to explore the services. Availability of freebies in the form of the link to download, webinars, educational newsletters, etc after filling out the contact form by visitors will convert them into a potential lead.
Spider first kills its prey with poise then eats with pleasure
Spider first captures its prey and injects its venom by piercing through its fangs in a delicate part of the body. Then it leaves its prey to get paralyzed or killed. This avoids any chance of struggle and provides spider the leisure time to feast on the prey with pleasure.
Similarly, online businesses should try to transform leads into clients by delivering them automated or customized series of emails with useful and relevant contents, consultations and free trial services. This will truly build trust with prospects and help them in making the final decision. A positive result in a form of a lead turned client brings a moment of delight and happiness. These well-satisfied clients spread the word of mouth and keep on promoting, expanding your business by adding sparkles to your sales.
Thus, we can see that many characteristics of a spider resemble an agile businessman. Yearning entrepreneurs should imbibe these qualities into their personality development. Spider works creatively towards its goals with persistence and perseverance, without fearing competition. It acts wisely while choosing its prey and take calculated risks. It is adaptable to maximum places, but still a go getter and moves to new places when circumstances are not approving. They are quick and good in decision making.
Now, we get the idea, that how naturally spiders teach us about intuitive and creative ways of doing internet marketing, besides being nature’s true friend by controlling our ecosystem.
Thursday, January 11, 2018
Avoiding these job interview body postures will yield a good body language that can well interpret and understood by Interviewer, thus increasing a chance of your selection in the job.
Saturday, November 18, 2017
SAP HR Interview Questions |Business Processes in HCM| Part BHope You found Part A of SAP HR Interview Questions on Business Processes in HCM helpful while preparing for your SAP HCM Interview questions. Here in this post we are adding 26 most asked SAP HCM interview questions as Part B, which is an addition to existing 25 questions on Business Processes in SAP HR. It is highly recommended that you read Part A before reading this post. Click here to read Part A. 1. What are the most important processes in the HR department? The HR is the most important division for any organization. The processes of the HR department are employee administration, payroll, legal reporting of efficiency, and agreements with the changing global and local regulations. 2. List the most important structures in HR. Following are the important structures in HR
- Pay Scale
- Wage type
- Advanced Planner and Optimizer
- Strategic Enterprise Management (SEM)
- Providing an easy to learn, use, and customize software.
- Extending the reach of SAP by bringing more role specific scenarios
- Matching the qualification of an applicant with the requirements of a position
- Matching the profile of an applicant with the requirements of a position
- Generating the training proposals from a qualification deficit.
- Executes a query in Structured Query Language (SQL) from the application level to the database level
- Transfers data from the relational database to the front end system
- Converts the data from one consistent state to another
- Updates the database when data is entered using the transactions
- Methods/Application Programs
- Book an attendance
- Replace an attendance
- Provides an interface that integrates third party applications or components with SAP R/3
- Provides an interface between a business and a method
- Prepare an appraisal
- Perform an appraisal
- Complete an appraisal
- Create objects
- Display attributes of objects
- Change attributes of objects
- Distribute data, master data, and transaction data across different systems
- Refers to an enterprise structure, which is the combination of centralized and decentralized tasks
- Provides support for the implementation and operation of distributed SAP applications
- Exchanges data using Intermediate Documents (IDocs)
- Create an IMG for each project
- Maintains project documentation
- Maintains project management status
- Maintains cross project documentation
- Tests whether the system is suitably configured before they go live
- Tests whether the configuration matches with the client requirement or not
- Capturing customer data across the enterprise in a central database
- Analyzing the customer data and distribute the results to the contact points where the customer can be contacted
- Providing solutions that enable companies to effectively manage customer relationships throughout the entire life-cycle
- Global available to Promise (ATP)
- Supply Network Planning
- Supply Chain Cock Pit
- Salary Survey Results
- Planned Compensation
- Job Evaluation Results
- Organizational Assignment
- Personal Data
- Travel Privileges
- Payroll Status
- Uses flow
- Uses relationships between objects
- Creates additional characteristics for objects
- Job Pricing
- Job evaluations
- Compensation administration
Effective ways to enhance Creative Thinking in HR ProfessionalsIf you ask me, why creative thinking is an inevitable ingredient of HR qualities? I can only say if it is not there, HR fails. HR being an important function of any organization creates, introduces and sustains processes which are vital for the growth of any firm. So if the creator is not creative, chances are its creation will be shredded. If being creative is the best way to take HR to the next level, we should know methods to enhance creativity in us. Here are rapid seven ways that will help an HR to act creatively.
5. Correlation among vivid events
6. Watch Your Ingenious Thoughts
Facts about Ancient IndiaIndia History is classified into three broad categories: Ancient, Medieval and Modern.
Indus Valley Civilization
A. Vedic Period
1. VedasThese books were their most sacred books. These are the oldest known books of Indus Valley Civilization. They were four in number, viz. Rig Veda- The oldest and contained prayers of God, Vayu, Varun, Indra and Agni Sam Veda- It dealt with music. Yajur Veda- It dealt with formulae and rituals. Atharva Veda- It dealt with medicines.
2. The PuranaThe Puranas were 18 in number and contained details of Aryan Civilization like their rituals, traditions, and formulae.
3. The Upanishads
B. The Later Vedic PeriodThis period ranges from 2000-700 BC. The important features of this period are: It is also known as the period of Brahmanical Age which is very near to modern-day, Hindu religion. Society which was in Hindu divided into four castes (a) Brahmins, (b) Kshatriyas, (c) Vaisyas, and (d) Sudras, depending on the work they did in the mentioned order of preference. [caption id="attachment_335" align="alignnone" width="638"] Caste system in India taken from the ancient India | Image Source[/caption] Brahmins were the priestly class, Kshatriyas were the fighter, Vaisyas were the business class, and Sudras represented the labor class. Two great epics and Shastras were written in this period, namely Mahabharata by Ved Vyas and Ramayana by Maharishi Valmiki. The Shastras dealt with Indian philosophy and concepts of birth, death, and God.
C. Rise of religion (other than Hinduism)
JainismFounded by Rishabha (a Kshatriya), Jainism attained peak under Vardhamana Mahavira (the 24th Tirthankara). Mahavira was born was born at Kundagrama in 540 BC in Bihar, and attained perfect knowledge, ‘Kaivalya,' after he becomes ascetic at the age of 30. He became a ‘Jina’ one who has conquered happiness and misery) and died at Pava near Rajgiri. Jainism is also divided into two sects, viz., digambars and shwetambara. Former is a more pristine form and remain naked, while latter, wear white clothes. The main feature of Jainism are: The tri-ratna concept, consisting of (a) right knowledge, (b) right faith, (c) right conduct. Belief in Karma and belief in Ahimsa, are the other two great teachings of this religion. [table id=1 /] Hope you liked the detailed information on ancient India. In the next post, we will discuss medieval India.
Medieval IndiaIndian history can be classified into three broad categories, Ancient, Medieval and Modern. In the last post, we discussed Ancient India and Indus valley civilization detail. Now, we are discussing medieval history.
IntroductionMarked by the beginning of Delhi, which was established after the conquest of Muhammad Ghouri. The period of Sultanate of Delhi ranges from AD 1206-1526. This is considered as the beginning of Muslim rule in India. India in this period is called Medieval India.
Important Dynasties in Medieval India
1. The Slave Dynasty
2. The Khilji dynasty
3. The Tughlaq dynasty
4. The Lodhi Dynasty
5. The Mughal DynastyOne of the most important dynasties of India is Mughal dynasty, which reigned almost continuously from AD 1526-1857 (the longest period).
Important Rulers of Mughal Dynasty:
1. BaburHe is credited with the foundation of Mughal empire by defeating Ibrahim Lodhi in the first battle of Panipat on April 20, 1526.
5. Shah Jahan
Important monuments built by Mughal in Medieval India:1. Shalimar garden and Nishant Bagh by Jehangir
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