Thursday, September 21, 2017

10 thoughts on evolving Workforce Management, HR, and Payroll Software Markets

Every business organization has an access to certain defined resources. The ones that reach the pinnacles of success are those who can make efficient use of these resources. Workforce management and Human Resources is an important part of every organization that aims to bring out the best in every employee. With the help of modern technologies like cloud based systems, analysis of employee performance, staff scheduling and other innumerable tasks can now be done easily.

There are organizations that handle multi location retail vendors these days. Integrating specialist workforce management tools and having the best processes and APIs can make a lot happen. Let us have a look at these 10 thoughts on Workforce management, Human resources and Payroll software, that can be involved in the evolution of these markets.

1.  Cloud Based Systems 

Nowadays, Payroll systems and employee management tools are used by Human Resources to gauge the credibility of the employees and their contributions to the system. Organisations are dependent on their employees to offer solutions to the problems that are faced. As they are the main resources to be nurtured by any firm.

2.  Artificial Intelligence

 Another boon of the twenty-first century, this technique can be used to predict employee expectations and curtail the tasks to be carried out by the Human Resources in shaping the skills and knowledge of the employees.

3.  Employing Self-Service Technologies 

Nowadays the world has become fast, virtual and versatile. Services are available all around the clock that includes banking, online shopping and others. The most effective organizations should empower their employees by giving access to manage thing like shifts, availabilities and others. Cloud based systems can help in keeping direct communication to the employee through web portals. These factors help streamline the processes.

4.  Infractions should be treated evenly 

Most organizations have regulations that determine the time when employees should show up or take breaks. The work hours are fixed for each employee. But often, these are not evenly managed by the team leaders or managers. Thus, tools that would keep a count of these infractions can give valuable input regarding employee involvement.

5.  Ease in achieving compliance 

 Since the development of the company depends a lot on the input of the employee; failure to comply with some regulatory mandates often leads to serious consequences. Learning alerts, simple automated rules and the proper audits are a great way to comply with the employee.

6.  Transparent Payroll Policy 

 Misunderstanding the payroll policy can be a serious setback for both the employee and the organization. A transparent payroll policy can sort out lot of issues like underpaid taxes and employee misconceptions.

7.  Employee Input in the Payroll System 

The policy of transparency is not always enough to make the employees understand the details of payment processing. Thus employee inputs taken from staff meetings can give a lot of data related to employee expectations. Data analytics and regression models can be used to chalk out the relation between employee payments, their expectations, and performance.

8.  Flexible workforce solutions are a key today 

Often the workforce management developed for a prior scenario can be oppressive for the new employees, even if it was efficient and acceptable during its inception. Artificial intelligence and Machine learning systems can come in handy to map the change in employee expectations and extrapolate to produce a well-defined solution.

9.  Increased interaction 

Increasing employee interaction helps in achieving better performance. Constantly engaging your employees has been one of the best-known solutions to boost workforce management. Integrating global systems having an interface for integrated talent and learning applications has myriad benefits.

10.  Changing the age old standards of 9 to 5 jobs 

The 9 to 5 eight-hour work-days were probably introduced during the Industrial Revolution. It should not be considered as 'working time' any longer. Employees now take calls during commutes, check and respond to emails before bed and at other times when they are not at the office. All of these should be considered before working out a working time. Tools integrated into the systems should account for such time as well.

These are some thoughts on the evolution of Workforce Management, Human Resources and Payroll Software markets which might play an important role in the near future.

Author Name : Utsav Upadhyay

Author Email :

Author Bio : I am  currently advising clients how to create and manage effective advertising campaigns in accordance with the principles of Inbound Marketing. I offer Inbound Marketing auditing services, which are a great way of determining what your company’s strong and weak points are. I also provide Inbound Marketing training and consultation sessions via callhippo Marketing Sessions. In Free time I research about Payroll and HR management services.

Wednesday, July 12, 2017

Are you new to Digital Marketing? These are the basic elements of digital marketing that you can’t ignore

As soon as the term digital marketing comes in our mind, we think of integration of some complex technical works, which can elevate our business online. But how it works, what are its basic elements; is quite confusing. Digital marketing can be a cash cow for business provided we nurture it with essential elements.

An overview of digital marketing strategy 

Like any marketing essentials, digital marketing has its core in search engine marketing. Search engines are used by all online buyers to search for any product or service. Thus, our strong presence in search engine results page can make a deep impact on online business.

To get started with Search Engine Marketing, one should know basic elements that cause listing and ranking of our sites in search engines. These are Search Engine Optimization (SEO), Social Media Optimization (SMO) and Pay Per Click (PPC) or AdWords.

Pay Per Click includes ads on Google, Yahoo and Bing. Google AdWords is most famous PPC service in which advertiser is charged for each ad clicked. PPC is an easy and instant source to generate huge web search traffic. However, it is becoming more costly and competitive day by day due to high traffic on the web. Thus, one should choose it wisely after analyzing budget and targeting specific market segment.

Another element that can never be ignored in digital marketing is Search Engine Optimization, which is a natural or organic approach to making a site the most preferable for search engines. Search engines regularly monitor the site for its honesty, good content, clear navigation, and right information.

SEO is all about getting free visitors from search engines  

When a site is optimized perfectly, search engines smartly match the keywords from the site relevant to the original search made and display the site name on the first page of search engines. Thus, SEO is the permanent solution to list a site on the first page.

Social Media Optimization adds fuel to link building and free branding. Sites that people follow get shared within social networks and create thousands of links. Search engines hold a good record of internal links and give more preference to sites with high-value, high-relevance links.

Tuesday, October 25, 2016

Why choose Digital Marketing as a career option today?

Why so much hype is given to digital marketing these days?

digital marketing hype

Digital Marketing is not new today, it has been present for long. Electronic media including TV Ads and Radio Ads and Electronic Demo also come under digital media. But has gained thrust since the emergence of Internet on computer and now accelerated with web's presence on mobile phone also. 

Internet Marketing or Online Marketing is part of digital marketing. Can you think of living your life without television, computer and mobile phones and internet?

No? Yeah, it is not possible to live a better life without depending on these stuffs.

Similarly, it is not possible to grow your business if you don't rely on online tools of digital marketing. 

Various statistics shows that internet users are increasing tremendously with increase in number of smart phones. If majority of people are found on mobile and internet, it is better to market and advertise your brand or products and services on internet. 

Actually, the 'real need' is creating a hype 

Yes, there is lot of demand from established brands, mid level and startup companies for professional internet marketers who can take their business to the next level on online platform. There is an impressive demand of jobs in digital marketing including SEO, SMO and PPC Experts. Google AdWords Certified are now given an extra edge than normal guys who have the similar knowledge. However, a detailed knowledge and expertise is the only sole reliable way to get an advantage over other Internet Marketers. 

The below link can show you the proof of huge demand of jobs in digital marketing field. 

Apart from getting you a regular full time job in corporate, Digital Marketing Knowledge also has potential to make your living as freelancers or professional bloggers while working from home. This is the reason that many full time job holders are quitting their job and turning into full time bloggers and earning handsome money with ease of working interdependently at home. Freedom, money and fame everything is possible if you excel in digital marketing. This is the reason that there is an automatic hype in digital marketing. 

If you are interested in Digital Marketing course, we can help you learn it in detail and getting Google Certification in Adwords that can land you a decent job or work from home.

A thirst for knowledge, passion and right direction is the most required in excelling digital marketing. 

We will be happy to assist you. If you have any thoughts, feel free to share in comment box below. 

Wednesday, October 19, 2016

How to make money with Facebook instantly using the proven methods: Free and Paid Methods

Free and Paid Methods to make money with Facebook  

Making money with Facebook is just another method of the million of methods on the internet to make money online. I will try to explain this method in an easy way so even a newbie on Facebook can start making money from day one. This method does not require a single penny investment. It just requires you to be aware, quick and use common sense. Anybody can start it and can see results instantly. You can scale up this method just by working an hour daily. 

I will go step by step so you don’t miss anything and understand it completely. 

These methods revolve around selling products on Facebook groups without spending even a dime. But how to identify such groups and start making money on these Facebook groups?

So here we go, step by step money making methods for Facebook

Method 1: Zero Investment Method

Choose a product to sell. It can be your product if you are a businessman or if you are a student or into a job and do not have your own product then you can hand pick a few products online and start selling it right now.

Effective sources to choose products to promote and sell on a Facebook group and page

Sell Affiliate Products- You must be surfing and buying things on merchant sites like Amazon, E-bay, Flipkart, Snapdeal etc. But only Internet Marketers know how to make money with these e-commerce websites just by using their basic knowledge in digital marketing. Here I will share how anyone even without any previous internet marketing experience can earn a lot of money just by working a few hours daily. 

Become an affiliate marketer and sell on Facebook group and page

Almost all e-commerce sites have a program called affiliate program. They use this program to sell their products through the affiliates. Under this program, anyone who is going to sell their products will get paid a handful commission on every purchase from these e-commerce sites.  You can easily join any affiliate program and become an affiliate marketer. The best one is Amazon. Yon can join it here. However, you can go with your own speed and join more affiliate programs. It is up to you to work hard and scale it up.

When you will apply for an affiliate program, most of them will ask a website link from you. This is to check how you will get traffic to sell products. If you own a website you will be approved but in case you don’t own a website then just put a link of any of your Facebook page. If you don’t have a page just put or and fill all other details. You will be approved and instantly get the affiliate link to various products to promote and sell online. However, you only get verified and paid once you make your first sale. So don’t wait for making your first sale. Use the following method I am going to share now.

click to view larger image: Amazon affiliate approval message

There are millions of products on Amazon to choose from. Choose a product of your interest and get your affiliate link that you will promote on the Facebook group and page. 

click to view larger image: Get started window -here you choose product to promote
Now your job is just to post these affiliate links in profitable Facebook groups. You can choose Text only, image only or image and text both kind of link to promote. Make sure it should be appealing enough to encourage people to click on it because; you only make your commission when people buy it. 

How to find and select groups related to your interest. 

You might already have a group related to your niche. However, it works best when you post on multiple groups. You don’t need to own all groups but you must be a member of these groups to post on. You can search for such groups in Facebook and also in Google by searching for buy and sell group, resell group, buy and sell used/refurbished products group, etc. 

Do read terms and conditions of groups before putting your affiliate link. Some groups don’t allow to it. In this case, you have to act creatively. In this case, post appealing banners that encourage other group members to ask you about the source where they can buy it. Now, you can easily put your link in the comment box or message them privately. Do watch other people posts and their comments. You can get an opportunity there also to promote your link. The more you try, easy it becomes. Go at your own pace but stay consistent. 

click to view larger image: Choose the type of FB page closely related to your product
Same process you can apply for promoting on pages. Many Facebook pages are open for public comments and posts. You have to just find the one and start implementing it right away. Watch for comments people inquiring or demanding for a product. It’s better to put your link in the comment. By this, you are not spamming and are at the safer side or sometimes admin can block you. 

Still confused what to sell?

If you still confused what to sell, as a gift for you I am sharing few products which can convert easily for you. You can sell any product or service in relevant groups. To start with you can go with electronic devices, gadgets, and its accessories. Health related items like the supplements, medicines and tonics do sell easily. You can also sell your services in which you are excelling at. Like, if you're a good designer, you can sell high priced logos, video animations etc. If you are HR Recruiter you can pitch in various HR related groups about your expertise and get a handsome freelancing job. Believe me, there are plenty of people looking to buy your service. You just have to get in the right groups. 

Try targeting groups related to your services and try targeting foreign customers because they pay high. Try posting as and when you are free and increase your activity in special days like festive seasons, black Friday, thank you day, valentine day and many other you can search it on Google. 

Like any online method, this method also requires patience and consistency. You may not get your sales in first one or two days. It doesn’t mean this method doesn’t work. Keep trying, use other products, target other groups and rebuild a new strategy. It will surely work. It is a proven method and a lot of people are making money through this method. 

Method 2: Requires a little investment i.e. paid advertisement 

If you are a businessman not using Facebook paid advertisement then you are probably losing a lot of money. With paid Advertise on Facebook, you can create brand awareness to promote products and make decent sales. For it, you create a business Facebook page and put links to all your product site page and special offers. Then just by spending few bucks you can boost your Facebook page related to services, offers, and products by targeting potential customers who are interested in your services. 

Now Facebook is providing many calls to action depending upon the type of advertisement campaign's objective you choose while promoting your page. You can try different actions as per your need and requirement. 

click to view larger image: Choose the call to action closely related to your campaign objective
Direct Method: This is a very generic method of promoting your services to people who are already your friends on Facebook or following you. You must be already using this technique. Now I am adding few tips by which you can make it more effective and profitable. 

Start # tagging your post related to services. Use only one tag per product to group similar tags in the same place. 

Create events and call like-minded and interested people and share your new services launch and its features.

Put queries and ‘ask me anything’ sessions in your group to engage people. Engage people are easily converted into customers. Open discussion and respond one to one all queries raised during session or events.

Use the go live feature and promote your business by showing features, reviews, and new offers to attract potential customers.

Now you might have doubt how to get your Facebook posts seen by more people!


These are few guideline which can surely help get more people acknowledge your post:

#1 Facebook is giving certain topics more priority if a user is already spending time on similar content

That means if a user is surfing topics relate to education, he will get more relevant ads and posts related to education. Facebook also saves the search and surfing history of a user by storing cookies and uses it to display relevant topics as per the interest of the user. So as an advertiser, when you boost your business page or related post always make appealing and interesting content that encourages people to like and share your content. 

#2 Facebook would like to show content of as many different sources as possible 

That is Facebook doesn’t like spamming. It will boost your links when you put it for once or twice in a day. When you post a same link on a page more than twice, chances are Facebook will not display it in the newsfeed. So be at safer side by just putting single link per post per group per day or put an attractive poster and then put links in comments while responding to a user’s inquiry.

#3 Facebook loves to have as many different types of content as possible

That means Facebooks loves creativity but not spam. Present your ads in different variations keeping the optimum size. Use picture image more often than core text. As now Facebook is allowing the only image in a post to boost. Use text only in the description for the best results. 

#4 Facebook is giving users the control over their timeline

It is not only Facebook but users also who hate spam. If you post same material repeatedly on a single group, people will start unfollowing your posts. Facebook keeps an eye on user experience what they like or promote. If people do not like your post then high chances are that Facebook will decrease visibility or even can delete it from the newsfeed. So always work for real humans. Facebook is just a tool which is now smart enough to smell people’s taste and interest. 

These are the few best practices that you can use to promote and attain high conversions on Facebook. 

Start implementing it right now and stay ahead in the neck to neck competition. 

If you need any help in implementing these methods, feel free to contact me by leaving your message in comment box below or use the contact form

Do share your experience, results or if you have any other effective method to make money with Facebook in the comment box below. 

Sunday, October 16, 2016

All you need to know about digital marketing to get started

Digital Marketing In Nutshell


Introduction To Digital Marketing

Digital marketing is any form of marketing products or services, which involves electronic devices.

Digital marketing can be done both online and offline.

And both the kinds are important.

Why Does Digital Marketing Matter?

Remember Billboards?


Its impact is decreasing day by day and by 2020 it will completely dead. At present 11% of all drivers are on the phone one way or another (texting or calling), at any given moment during daylight hours, how can we think billboards have a future? The share of people spending more time using electronic devices is only going up from here. With People spending 11+ hours on electronic devices every single day, there’s not much left until we spend ALL our time in the digital world.   

Offline marketing has its place as well.  

Groups of digital marketing

The 2 big groups of digital marketing are online and offline.   

The 7 big categories of online marketing are:   


Search Engine Optimization (SEO) Search Engine Marketing (SEM) Content Marketing Social Media Marketing (SMM) Pay-Per-Click Advertising (PPC) Affiliate Marketing Email Marketing

The 4 categories of offline marketing are:

Enhanced Offline Marketing

Electronic Billboards Digital Product Demos Digital Product Samples Radio Marketing  

Radio Commercials

Show Sponsorship TV Marketing  

TV Commercials

Tele-shopping Super Bowl Commercials  

Phone Marketing

Cold Calling Text Message Marketing (giveaways, coupons, loyalty programs) QR Codes   Do you promote your brand online? Share your thoughts in the comment box below.

Thursday, October 6, 2016

Common body postures that you should avoid during Interview to increase your chance for selection (Pictures)

Forbes has released 11 body postures that are counted as mistakes during a job interview. Let's understand these interview mistakes in detail and try not to repeat next time in an interview. 

Avoiding these job interview body postures will yield a good body language that can well interpret and understood by Interviewer, thus increasing a chance of your selection in the job. 

Tuesday, September 20, 2016

The secret of digital marketing: Learn how to plan effectively to achieve your digital marketing goals from a spider!

digital marketing

Remember movies Spider (2002), Spider-Man (2002) and its subsequent sequels and related comics series! These movies are the office-box blockbusters while comics are the best sellers. Key people responsible for such types of scripts had a strong instinct for the spider, which leads them to cast intuitively creative works. Similarly, we can learn from a spider to achieve our digital marketing goals, provided we act natural, follow our instinct and believe in our intuition. The natural habit, that spider follows to eat its prey, is analogous to digital marketing plans. Every entrepreneur should try to execute it.

Spider forecasts plans and attracts potential feed strategically

The way spider designs its entire web to attract various insects, sends very clear and effective message to its prospects that would get trapped and convert into prey. Spider devotes immense time and strategy in building the web that pulls other critters automatically.

Likewise, online businesses should also devote their maximum effort strategically to build a marketing plan, which sends effective and valuable information to a maximum number of people, who are most specifically fit. The website plays a vital role in sending complete information about the services and products to people who visit the website. Inside a website, keywords, Title Tag, Description Tag, Page Content and Link Building are the crucial factors to enable its presence on Search Engine Results Page. Email campaigns, search engine marketing (SEM) through search engine optimization (SEO), social media optimization (SMO) and pay per click (PPC) are the fastest and effective online marketing tools that are used to pull maximum traffic.

Spider has the ability to convert a maximum number of traps into prey

Spider’s silk is made up of biological materials that have the highest tensile strength and toughness yet are quite stretchy in nature. The spider weaves sticky and non-sticky silk and avoids getting tangled in its own net by walking on the sticky silk, but this sticky silk doesn’t allow the victim to escape anyway. More it tries to escape; more it is trapped in it. This creative web design is comprehensive and lucrative in nature as it converts a maximum number of trapped insects into prey for the spider.

Following the same plan, businesses should mold their websites like a spider web. It will entice and compel maximum numbers of newcomers to visit the website again and again to explore the services. Availability of freebies in the form of the link to download, webinars, educational newsletters, etc after filling out the contact form by visitors will convert them into a potential lead.

Spider first kills its prey with poise then eats with pleasure

Spider first captures its prey and injects its venom by piercing through its fangs in a delicate part of the body. Then it leaves its prey to get paralyzed or killed. This avoids any chance of struggle and provides spider the leisure time to feast on the prey with pleasure.

Similarly, online businesses should try to transform leads into clients by delivering them automated or customized series of emails with useful and relevant contents, consultations and free trial services. This will truly build trust with prospects and help them in making the final decision. A positive result in a form of a lead turned client brings a moment of delight and happiness. These well-satisfied clients spread the word of mouth and keep on promoting, expanding your business by adding sparkles to your sales.

Thus, we can see that many characteristics of a spider resemble an agile businessman. Yearning entrepreneurs should imbibe these qualities into their personality development. Spider works creatively towards its goals with persistence and perseverance, without fearing competition. It acts wisely while choosing its prey and take calculated risks. It is adaptable to maximum places, but still a go getter and moves to new places when circumstances are not approving. They are quick and good in decision making.

Now, we get the idea, that how naturally spiders teach us about intuitive and creative ways of doing internet marketing, besides being nature’s true friend by controlling our ecosystem.